Get your
s*it together

(Concept)

Brief: Re-think the Gatekeeper brand to include their current (but updated by me) brand mascot; ‘Scorch’ the dragon and reflect the boldness of the new language; ‘Get your s*it together’.

Outcome: This is ultimately an unused concept as the client decided to pivot on strategy. Bit of a shame really as I felt it ended up in a wonderful place that’s bang-on the brief. From the completely re-thought Scorch to the dramatic typography. Win-some, Lose-some!